Helping a global mining company decide [the decision, in plain words]
- The decision
- [One or two sentences on what had to be decided]
- What we did
- [What Aura assessed, recommended or built]
[Headline result, e.g. hours saved, cost avoided]
Aura Consulting helps founders and operating teams decide where AI belongs, which models and architecture to use, and what it will really cost. Then we stay on as technical lead so the decisions hold.
01 — THE REAL PROBLEM
Before anyone writes code, three calls determine whether the project works. Getting them wrong is expensive to find out later.
DECISION 1
Sometimes the right answer is a direct data source, a rules engine or a better process. We tell you when AI is the wrong tool, and where it earns its place.
DECISION 2
Accuracy, cost per task, speed, data sensitivity and vendor risk all pull in different directions. We make the trade-offs explicit and pick one.
DECISION 3
A first version small enough to test with real users and focused enough to finish. We cut the scope down to what proves the idea.
Anu spent years as a forward deployed engineer, embedded inside customer teams, making exactly these calls where the stakes were real. Aura Consulting is that judgment, available before you commit your budget.
02 — HOW WE WORK
We don't write production code. We make the decisions that determine whether a build succeeds, then help you choose and brief the right builders and keep them honest.
STEP 1 START HERE
A fixed-fee, one to two week engagement that turns an idea into decisions you can act on.
STEP 2
We act as your technical lead while the builders you've chosen do the work.
STEP 3
An ongoing monthly retainer for the AI decisions that keep coming up after launch.
03 — SELECTED WORK
Client names are withheld by agreement. Details available on a call.
[Headline result, e.g. hours saved, cost avoided]
[+X% bookings over Y months]
04 — INSIDE A SPRINT
01
Pin down the goal, the users, the data and the constraints.
02
Test the idea against simpler options, real data and real costs.
03
Choose the model, architecture and first-version scope, and write down why.
04
Deliver a build-ready spec and help you brief the right builders.
ALSO — AI DISCOVERABILITY
Customers now ask ChatGPT, Gemini, Perplexity and Google's AI answers before they ever open a list of links. We help companies become the source those answers name. It pairs well with a decision sprint when growth is part of the goal.
8% vs 15%
How often people clicked a traditional search result when an AI summary appeared, versus when it did not.
Source: Pew Research Center, July 2025.
05 — ABOUT
Aura Consulting is led by Anu Sharma, a former engineer at Google, X, Intuit and Palantir, where she worked as a Forward Deployed Engineer embedded in customer teams on hard, high-stakes problems.
She advises founders and operating teams on their hardest AI decisions, and she practices what she advises: she has built an audience of 650K+ across YouTube, LinkedIn, Instagram and X by making her own work easy to find and easy to trust.
Founded with Srishti Sharma. Independent, global, and small on purpose, so the people you meet are the people doing the work.
THE PRINCIPLE
Sometimes the best answer is a direct data source or a simpler process. We will tell you when AI is the wrong tool, and show you where it is the right one.
06 — QUESTIONS
A fixed-fee, one to two week engagement that turns an AI idea into decisions you can act on: whether AI is the right tool, which model and architecture to use, what it will cost and risk, and a build-ready spec. You leave with a written plan your builders can start from.
No. Aura Consulting does not write production code. We make the decisions that determine whether a build succeeds, help you choose and brief the right builders, and stay on as technical lead so the work matches the plan.
Founders with a product idea who need a clear, buildable first version, and operating teams in industries such as mining, hospitality and finance who know AI could help but are not sure where, with what, or at what cost.
Decision sprints are a fixed fee agreed in writing before work starts. Build oversight and advisory retainers are scoped after the sprint. Share your budget and timeline in the inquiry form so we can say quickly whether it is a fit.
AEO is the practice of making your company easy for AI systems such as ChatGPT, Gemini, Perplexity and Google's AI answers to find, understand and cite. Instead of only ranking in a list of links, the goal is to be the source an AI names when someone asks a question your business should answer.
07 — CONTACT
Tell us what you're trying to build or decide. We'll tell you honestly whether a sprint makes sense.